INDEX // mb Ideas on Publishing Books in Canada (and other attempts to write good)

Archive for May 2008

What Publishers Should be Doing Now — the Podcast

I am listening to the podcast from the keynote panel from this year’s Publishing Business Conference. I captured points that interested me (and my own thoughts) below …

Shatzkin points out that companies need to shift the way they are organized to survive. Horizontal-reaching content factories are doomed. I wonder how you would reorganize a publisher [...]

It is One of the Minimas

httpv://www.youtube.com/watch?v=yxschLOAr-s
A funny vid about the knowledge gap in book marketing (via PersonaNonData)

Twitter and Jon Evans’ Invisible Armies

I am trying to get my head around how a brand can have a successful presence on Twitter. I think it is probably best to have a spokesperson tweet on behalf of a brand, rather than the brand itself twittering.
I am not sure about that, but that is my position for now.
Harpercollins Canada, Simon, and [...]

Top Issues Facing Book Publishing

Inspired by hypebot’s Top 10 Issues Facing Music, I quickly jotted down the issues I see facing book publishing — there are 12…

Customer alienation. At best our readers are indifferent to us and our imprints. At worst, they think we are ripping them off.
Disintermediation. Google/Amazon will be to us what iTunes is to music labels. [...]

Captured:Carolyn Pittis, Senior VP for Global Marketing and Operations at HarperCollins.

Carolyn presented some details about the experiments going on at Harper including their browse inside widget that they use on their own site as well as to populate social networks. The widget unfortunately only supports scanned books but it is a start and analytics coming out of the experiment are promising. Other strategies that Harper [...]

CBS and cNET

I wonder if CBS will steal away the news.com domain for their own purposes. I wonder if they are buying cNET for the technology not the audience.

What Can I Say? Books Are Wonderful Things

John Gall of Vintage gives his 5 rules of book cover design. (via Kottke)

Social DRM Requires Transparency On Both Sides

Joe Wikert just wrote a post announcing the new Wrox chapter on demand service. My first reaction to the idea was “Neat. Way to go Wiley.” After a second I wondered “What about DRM?” Joe answers…
My favorite part of this: We’re selling all this e-content without the use of traditional DRM.  I say “traditional” because [...]

Blackberry Apps — Please Be Free

I have a lot of built up resentment towards RIM, the makers of the Blackberry. With a Mac, the sync tool is a disaster. You can’t even use the multi-media functionality. Putting music on the Curve requires RealPlayer crapware. And I can’t use txt files without downloading a $50 app suite. Here is to hoping [...]

Locative Art: Toronto is Spook Country

I read William Gibson’s Spook Country a couple of months ago. The first chapter (in audio here) features an artist demo’ing his locative art project. If you have read Spook Country you may get a kick out of the below video. Today the mobile experience folks from OCAD took over John street in Toronto for [...]

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