A Look Inside Harper Collins
I have admired Harper Collin’s moves with digital often and out loud. A recent refugee from Harper told me the leadership in digital came from the very top. The New York Observer offers this inside look at Jane Friedman’s operation…
The meeting was about digital outreach, and offered an occasion to discuss ideas for how the News Corp.-owned publishing house could use computers to sell more books. This meeting, a regular thing, was held once every two or three weeks as part of an initiative called Publishing+ that Ms. Friedman started a few years ago. Last Wednesday’s meeting was devoted to discussing a podcast for BlogTalkRadio.com, as well as an original video that the publicity department had managed to place on a bunch of blogs to promote a recently published memoir about life in a polygamist cult.
A CEO leading that kind of meeting is why Harper is kicking butt.
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