INDEX // mb Ideas on Publishing Books in Canada (and other attempts to write good)

Andy Nulman Goes With Wiley

Not many readers out there, but there are sure are a lot of writers. Recently, I lamented Wiley’s missed opportunity to acquire a book by Mitch Joel. Today I was thrilled to see Andy Nulman is working with Wiley on a project due in February of 2009. It would be awesome if Andy’s company — Airborne Mobile — could partner with Wiley on a cutting edge mobile marketing campaign for the book.


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Thank you for being so thrilled for me. This is a big deal, well at least for yours truly, as it’s a full American roll-out and one of the company’s priorities for 2009. Don’t know if I’m gonna get Airborne involved, but there may be some other pops and shocks. You can’t market a marketing book on Surprise boringly, can ya? ;)

Posted by andy nulman on 7 July 2008 @ 8am

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