Audible Goes Disney
One of the things I learned from reading Eric Schlosser’s Fast Food Nation was what a kinshp there was between Walt Disney and Ray Kroc — the life force behind MacDonalds Corp. Both were geniuses marketing to kids.
Hook em early, get them for life. Diabolically brilliant.
Audible has learned that lesson too. They have launched Audible Kids.
Part of me wants to condemn it. The other part thinks they should offer kids audio for free.
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