Author Cruises Come to Canadian Book Publishing
The cruise industry has been doing specialty cruises for a while and artists — musicians mostly — have hooked into the trend to diversify their income stream and solidify their fan base. But to the best of my knowledge the concept hasn’t hit Canadian publishing until now.
I spotted the attached ad in last week’s news paper. Beijing Confidential author, Jan Wong, is touring China. The offer beckons “Book this trip and receive an autographed Jan Wong book pack from Random House of Canada.”
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