Author/Book Website Best Practices: International Links
I just followed a blind link to Charles Petzold’s blog where he was writing about Ian Fleming’s operation RUTHLESS. Fun stuff. I was pleasantly surprised to see Petzold is an author with a new book on the way about Alan Turing’s landmark 1936 paper on what is computable and what is not (computability) — the premise behind the famous Turing machine. Clearly aimed at computer science students, the book has cross over potential with the history of science audience — of which I am fringe member.
Of interest to my inner book marketer was the box at the bottom of Petzolds blog. He actually took the time to link to booksites outside the US — which is such a simple — but often overlooked olive branch to international readers. Petzold simply went with Amazon sites around the world. He probably could have thrown on Waterstones for good measure but that is being picky.
Petzold has a simple but effective website. Now I am keen to get my hands on his book.
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