Battle of the Apps Becomes Battle of the APIs
Amazon bought the SnapTell iPhone app as defensive move against Google and other retailers. Barnes and Noble launched a similar app of its own a few weeks later. Now in another apparent preemptive strike Amazon is mandating (more or less) that if you use its API, you must link exclusively to their site. Google. BN. Sony. Shortcovers. The knives are out. Things are getting aggressive.
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