I caught-up with O’Reilly Media’s Andrew Savikas at this year’s BookNet Canada Technology Forum 2009. We talked briefly about the importance of “Fail Forward Faster.” Book publishers need to experiment. Andrew was kind enough to let me record his thoughts on experimentation.
The bit from Peter Drucker is pretty good.
Great interview and some good points. I only wish publishers would start to actually listen . . .
Posted by Mark Leslie on 15 March 2009 @ 4am
I think Drucker stole that bit from Theodore Levitt (though I do love Drucker). See “Marketing Myopia” http://www.dallascap.com/pdfs/MarketingMyopia.pdf Great distinction here between marketing and advertising.
Posted by nrm on 15 March 2009 @ 5am
[...] Mark Bertils has just posted this great interview with O’Reilly Media’s Andrew Savikas recorded at the BNC Tech Forum last week on exactly this topic (and Andrew — sorry about making fun of your PowerPoint slides on Twitter): [...]
Posted by Experiments | The Casual Optimist on 15 March 2009 @ 2pm
3 Comments