Book Publishers Need to Back Sony The Way The Music Labels Have Backed Amazon
In the news this week: DRM-free day came and went at iTunes with no news. Amazon’s MP3 store launched in Britain. And Medialoper is reporting that Bezos thinks the Kindle is DRM-agnostic. The DRM-free fans among us , like Joe Wikert, are cheering Bezos to get on with it.
Compare those two tracks. In music, the labels are encouraging Amazon to go DRM-free. Amazon is happily obliging. At the same time, the labels are dragging their feet with iTunes. Why? Because they want two healthy music e-retailers not just one. In books, the publishers are encouraging Amazon to go DRM-free. Amazon is not obliging. At the same time, the publishers are dragging their feet going DRM-free at Sony.
Advice to book publishers: get smart, get off your hands and get aggressive marketing ePub books for the Sony ereader. The only thing that is going to get Bezos to move is a threat from them. We need healthy competition too. It is weird to say this, but we need to encourage DRM at Amazon, and encourage DRM-free everywhere else.

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