Comments on: Book Publishers: Run Don’t Walk To Apple App Store Development http://indexmb.com/book-publishers-run-dont-walk-to-apple-app-store-development/ Ideas on Publishing Books in Canada (and other attempts to write good) Wed, 28 Jul 2010 05:39:38 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Ehren Cheung http://indexmb.com/book-publishers-run-dont-walk-to-apple-app-store-development/comment-page-1/#comment-17610 Ehren Cheung Tue, 16 Jun 2009 01:02:20 +0000 http://indexmb.com/?p=1884#comment-17610 I think publisher-driven innovation rarely lives up to its potential because publishers, often themselves quite trend-driven, are too busy trying to catch up with the latest shifts in technology. A mobile-friendly website may have been great -- but without an over arching strategy or even a vision of what they want to define their readers experience as ... each tool that is created and each tactic that is used will gradually fall to the wayside. Why? Because publishers continue to focus on "how" we need to do something currently and what "should" be ... rather than focusing on the experience that they want to define and create for their readers. I think publisher-driven innovation rarely lives up to its potential because publishers, often themselves quite trend-driven, are too busy trying to catch up with the latest shifts in technology.

A mobile-friendly website may have been great — but without an over arching strategy or even a vision of what they want to define their readers experience as … each tool that is created and each tactic that is used will gradually fall to the wayside. Why? Because publishers continue to focus on “how” we need to do something currently and what “should” be … rather than focusing on the experience that they want to define and create for their readers.

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