Book Recommendations Via Text-SMS Message
Inspired by Twitter asking “What are you doing?”

Here is an idea for Indigo Books (and maybe Magnet Mobile Inc.) — setup a “Book Ping Machine”. A consumer can ask “What should I read next?” via sms shortcode, the server would then ping the customer back with a single book recommendation. A new recommendation is delivered for each individual request, with enough bibliographic data for the customer to be able to find it in store.
The recommendations could be randomly generated or could be tailored to a profile the customer fills out prior to participating. Ideas are easy, making them happen is hard.
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