Canadian Wine Meet Canadian Content
A Canadian vintner should get together with a Canadian literary agent and do a deal for a CanCon special edition wine series. A limited edition work from a Canadian author with a limited edition bin from a Canadian winery. Put the words on the label or pair them in a gift box. Do the deal. Have a release party where all participating authors attend. Release one author/wine combo a season. Instant hit. Maybe even advertise in the prestigious LCBO Food & Drink magazine.
My friend Sandy, over at BringMyWine.ca, introduced me to wines by Norman Hardie over Christmas (warning audio autoplay). If only Mr. Hardie could get connected to the folks at Westwood Creative Agency then we could have a really wide breadth of writers involved. Christopher Dewdney, Frances Itani, Roy MacGregor, Alberto Manguel, Stephen Marche, Yann Martel, Josef Skvorecky, Esta Spalding, and Margaret Visser are some of the authors I would love to see involved. Attention Hilary McMahon — can you make this happen?
On second thought, Westwood’s website is so infuriatingly poor I take it back. Any Canadian lit agents out there? Dean Cooke? Anybody? This idea is yours for the taking…
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