Captured:Carolyn Pittis, Senior VP for Global Marketing and Operations at HarperCollins.
Carolyn presented some details about the experiments going on at Harper including their browse inside widget that they use on their own site as well as to populate social networks. The widget unfortunately only supports scanned books but it is a start and analytics coming out of the experiment are promising. Other strategies that Harper is exploring are author platforms, better search results, and addressing consumer demand by providing fanlit sites, crowd ranked books, closing the reader/writer. As with all good experiments measurement is key and so Harper is aggressively looking at analytics from all of their experiments and asking the question, “What is a strategic experiment?”.
No Comments Yet