INDEX // mb Ideas on Publishing Books in Canada (and other attempts to write good)

Coraline’s Mystery Swag

On Your Marketing is Working | 23 December 2008 with no comments

The marketing team for Neil Gaiman’s upcoming movie Coraline are sending some amazing swag to blogging peeps. The International Animated Film Society Blog is documenting each delivery.

That reminded me of a piece on KCRW’s The Business podcast on swag in the industry. Conveniently they re-aired that segment yesterday.

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