For us, the ideal team layout has been two developers and one business owner. One developer is not enough over the long term (they need a second pair of eyes on the code, and besides, one is a lonely number). Three developers works fine as well. Get to four or five and things start to become a bit crowded; there may not be enough surface area for them to all work without stepping on each others’ toes constantly. Almost all of Heroku’s teams have two developers.

Between this and pair programming, I surmise two is the Dunbar equivalent for coding.

Startups and babies have one thing in common; you don’t do them with someone you just met.

…Denton talks about how the seminal “conversation marketing” book The Cluetrain Manifesto was published a decade ago, but few companies have really put its principles into practice…

Similar to the 30% Apple takes to be in the iTunes store.

Whereas PR and press used to be the drivers of customer acquisition, instead it’s now a lagging indicator that your Facebook integration is working. The role of the VP of Marketing, long thought to be a non-technical role, is rapidly fading and in its place, a new breed of marketer/coder hybrids have emerged.