Get Over it, it’s Going to Happen
Mathew Ingram is pointing to a New York Times story on IDG. Their business was in trouble before going online. Now it is growing. Here is a couple of choice quotes:
“The excellent thing, and good news, for publishers is that there is life after print — in fact, a better life after print,” said Patrick J. McGovern, the founder and chairman of I.D.G.
Today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.
“It’s wonderful to have the feedback that you get online, but you need enlightened ownership so that you are not a slave to page views,”
“What’s happening at I.D.G. is a fairly accurate map for every other publishing organization. Get over it, it’s going to happen.”
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