Greenpeace is Targeting Indigo Books and Harlequin
This just came over the wire. Greenpeace is looking for publicity. I am giving it to them. It seems a rather random selection of targets. The press release doesn’t elaborate as to why these retailers were chosen. Four of the retailers have stores at Yonge and Dundas, so I am speculating that mere convenience had something to do with it.
Indigo Books seemingly gets beat up for everything. Unfairly, I think in this case. They have been encouraging their suppliers to go green. Indigo’s Steve Forth was at the 2008 BNC Digital Conference leading the way. I can’t speak for Harlequin. A quick Google search didn’t turn up anything on them either way. Hopefully Nicole Rycroft or David Leonard over at Market’s Initiative will be asked for comment if this breaks in the mainstream press — they are best qualified to say if it has merit.
This incident this really goes to show that if you don’t wear your social responsibility on your shelve (i.e, have a corporate or CEO blog/transparent corporate culture) you get punished for it by this kind of stunt. Mr. Forth if you are not blogging, you should be — you too Harlequin/Torstar.
Vanity Google bait: Kim Fry, Forest Campaigner and Spencer Tripp, Communications Director are the Greenpeace folks that put this together.
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