Incent, Incentivize, Incentivise — Motivate
In the Bookseller article “Travel content ‘must be better than free’” the following section caught my eye…
“A writer needs to be a partner in the business,” he said. “Incentivise me to write the best guidebook I can so that I can get royalties, not a fixed fee.”
My question is when should you use “incent” and when should you use “incentivize”? I am not able to keep the two straight. Help.
This section caught my eye too..
“This will keep us ahead of those who are not really content providers.”
Isn’t everyone a content provider these days? Been to facebook lately?
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