Indigo is Hiring. Facepalm.
Sometimes the jobs Indigo’s HR department posts on their website make me laugh. Sometimes they make me cry.
I cried a little when I saw they were hiring a customer support specialist for ebooks. Indigo’s ebooks are provided by their own Kobo service — one of the easier services to use. But it makes me think that when you need to hire someone to explain to your customers how to use your product, then your product is probably broken. This isn’t Indigo’s fault but it reminds me, we as an industry have a long way to go with this ebook thing. Hopefully in six months, when the contract position is set to be renewed this person won’t be needed. #wishfulthinking
I laughed when I saw Indigo is hiring a social media specialist. That isn’t the funny part. I think it is overdue. I even was a little thrilled when I complained on Twitter about the lack of inventory of a particular book and they got back to me. That is all good. What made me laugh was the person they want to oversee their presence on Twitter and Facebook needs seven years experience. Yes seven years of online marketing experience is required for a non-managerial role. Social media isn’t even seven years old. Not to mention the candidate needs analytics, SEO, copywriting, a/b testing, and customer service experience. They need to be able to “generate editorial content at a moment’s notice” and a “working knowledge of photoshop, html and video editing (is) an asset.” Are you kidding me? A person with that kind of experience is either running your online marketing department or else she is 17 years old and is cruising chatroulette with her friends. There are tons of smart and savvy marketing people out there that would be awesome at this job. It is a shame Indigo is scaring them away with this job description.
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