Indigo Risks Shin Injury as Races to Get on Green Bandwagon
Indigo books launched a new boutique green brand at their AGM. The new brand will be called ‘Pistachio’. It will exist inside existing stores (does anyone remember the Indigo-owned Cruikshank’s gardening concept?) and may be spun off as its own storefront — possibly abroad. The store will sell organic paper and other non-book eco-friendly widgets.
Is this another indulgent side project or will an environmental kick at Indigo head office positively impact the book side of the business? Here is to hoping.
At time of writing pistachio.ca seems to point to a BC clothing retailer. Pistachio.com is parked.
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