Indigo’s eReading Initiative — Shortcovers — is Out in The Open
Indigo Books’ digital ebook/ereading initiative — Shortcovers — is being launched at CES2009. It is yet another app-based reading environment for the iPhone/smartphone, with a browser environment thrown in for fun.
From the Shortcovers blog…
Shortcovers is a new digital destination for people to discover and
experience their next great read. Both an online and mobile service, it
gives readers instant access to the newest books, hottest authors, and
most popular magazines and blogs – as well as new content formats and
user-inspired writings such as subway novels and fan fiction. It’s not
just for avid readers, it’s for anyone who wants the convenience of
accessing and reading their favorite content, anytime, anywhere, on the
mobile devices they already own.
I have written extensively about this initiative (1,2,3) already. A couple first reactions.
- Indigo looks to have built Shortcovers with a special mobile interface. I am very curious to see what the purchase path is like on the mobile (if there is one at all).
- Indigo looks to have included support for ePub. Hooray. Fingers crossed for all DRM-free. I hope all formats are supported concurrently for every book.
- Indigo should be able to integrate Shortcovers into their site relatively easily — I may get my ebook store after all.
- Indigo is launching in the US first with no associated Indigo branding (good for them and good luck to them rising above the CES noise).
- Indigo has 10 times the resources of Lexcycle — the leader in the iphone space with their Stanza app. They will need it.
- Indigo has the relationships with the publishers that Scrollmotion doesn’t have. It is a race for the best content now.
- This is the second side project that Indigo has launched on the web that they haven’t SEO’d (no meta-tags or meta description in the shortcovers page source). Still early yet though.
In the embedded video, Michael Serbinis (the CTO at Indigo Books & Music) explains the concept first hand. Watch for the questions about his reading habits…
follow @shortcovers on twitter
(other mentions)
6 Comments