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Indigo’s eReading Initiative — Shortcovers — is Out in The Open

Indigo Books’ digital ebook/ereading initiative — Shortcovers — is being launched at CES2009. It is yet another app-based reading environment for the iPhone/smartphone, with a browser environment thrown in for fun.

From the Shortcovers blog

Shortcovers is a new digital destination for people to discover and
experience their next great read. Both an online and mobile service, it
gives readers instant access to the newest books, hottest authors, and
most popular magazines and blogs – as well as new content formats and
user-inspired writings such as subway novels and fan fiction. It’s not
just for avid readers, it’s for anyone who wants the convenience of
accessing and reading their favorite content, anytime, anywhere, on the
mobile devices they already own.

I have written extensively about this initiative (1,2,3) already. A couple first reactions.

In the embedded video, Michael Serbinis (the CTO at Indigo Books & Music) explains the concept first hand. Watch for the questions about his reading habits…

follow @shortcovers on twitter
(other mentions)


6 Comments

Interesting. I’ll download the app, for sure.

The idea of paying per-chapter remains silly. Free samples, though, per the Kindle, are fantastic and have changed the way I evaluate whether I’ll buy a book. (Annoyingly, the Kindle samples aren’t editorially-controlled and can cut off randomly — that can be improved.)

The absolute only per-chapter use case I can see is where I pay per chapter until I’ve reached the cost of the book, and if I choose to buy the whole book at any time, my per-chapter paid cost is applied with no penalties (as if I had bought the full book from the start). This process must be clear (I know when and how much I’m paying) but unobtrusive (like the Kindle, I don’t have to enter a password or be redirected somewhere else).

But that’s all a lot of infrastructure for, I think, limited gain. Free sample + full cost should be good enough assuming the ebook cost is reasonable.

There’s still no good way to get a large selection of front-list books on the iPhone without a lot of confusing multiple accounts and sign-ins, so there’s definitely room for someone to take the lead there.

Posted by Liza Daly on 8 January 2009 @ 6pm

SFGate blogs about Indigo’s Shortcovers– http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=19&entry_id=34327

Posted by mb on 8 January 2009 @ 6pm

Hi there–I represent Shortcovers PR. Shortcovers didn’t acutally launch at CES–it was just a preview of what’s to come later this month. The official consumer launch/availability will be at the end of January. Thanks,
Lisa
lisac@sparkpr.com

Posted by Lisa on 8 January 2009 @ 6pm

[...] Index//mb: http://indexmb.com/indigos-ereading-initiative-shortcovers-is-out-in-the-open/ [...]

Posted by Shortcovers CES Media Roundup — Shortcovers on 12 January 2009 @ 1pm

Hello,

Great info with the video interview. Tx. I have serious doubts on both the business model (selling by chapter) and the screen size … The market for Palm sized ebooks is rather small, and I don’t believe this will grow it more, especially when you have the audio book alternative. I would be more interested in a newspaper/magazine version, since this is small articles, with on-air access being a key value driver. I have read books on ereaders like Illiad’s Sony’s or Bookeen’s and found there is a minimal size I will consider (7,5 to 8 inches, the size of a pocket book). See http://wiki.mobileread.com/wiki/E-book_Reader_Matrix . I will wait for foldable screens like Samsung’s to be available to consider any mobile phone ereader …
But considering this is a venture by a majore book retailer like Indigo makes it interesting … looks like the industry is taking its own future in hands !

Amaury

Posted by Amaury on 14 January 2009 @ 8am

[...] Indigo’s reading Initiative: ShortCovers-a review Share Me! [...]

Posted by Shortcovers E-Reader: An Unfinished Story | techgeeknews.net on 25 March 2009 @ 11am

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