INDEX // mb Ideas on Publishing Books in Canada (and other attempts to write good)

Lawrence Shainberg Crust Ad

On Your Marketing is Working | 28 December 2008 with no comments

This ad for Lawrence Shainberg’s Crust at Kottke.org actually worked — meaning I actually read it when it popped up in my feed reader. My first question was — which publisher was savvy enough to align the audience, blogger, book, and adcopy perfectly so? Wait for it… Two Dollar Radio Movement. Exactly.

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