Lessons Not Learned From Music — Readers Hate Us.
I said before that alienating the reader is the book industry’s biggest problem. What you say?
That statement has elicited guffaws from friends that think I am mixing my post-colonial theory with my economics.
Randall Stross captures the right tone in his recent piece from the New York Times called First It Was Song Downloads. Now It’s Organic Chemistry.
…textbook publishing has a particularly nasty problem on its hands. College students may be the angriest group of captive customers to be found anywhere.
Those college students also happen to be the next generation of book buyers for trade books as well. This is a PR disaster that will only get worse as these kids grow up. The anger will die down but the memory of being ripped off won’t go away.
The $25 compact disc is still a potent memory for my friends and me.
What should the industry do? Put lame anti-piracy commercials at the beginning of every textbook.
It is more likely we will simply hold our breath. Shame.
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