Mail From Amazon… in a Plain Brown Envelope
The Bezos posted a message on the front door of Amazon this morning announcing that 19 of their non-book products would now ship in plain brown packaging. He also offered customers to upload videos to the Wrap Rage gallery.
This is being spun as both a green initative and a frustration-free customer experience. What exactly is green about having two sets of packaging for a single item? It is not landfill space they are saving here. It is space on the trucks. It is fuel. It is all about lowering their own Prime-o shipping charges. This is the walmart school of consversation. Commendable but not imbued with the highest sentiment what ever the spin.
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