Malcolm Gladwell: Business or Sociology?
Each time a Malcolm Gladwell book has come out, the folks at Indigo debated where to put it. Is he a business writer or should his stuff go in “Community & Culture” with the books on urban planning and drug dealing?
It seems Gladwell’s next book will be similarly vexing. He is writing about the workplace. When I saw this post at Kottke.org I was reminded that Gladwell was giving away a great mini-ebook a while ago. Are smart people overrated? I just tracked it down at Gladwell.com — a great site and a great template to follow for other journos.
In any case, a book about the workplace is bound to be a hit. I can’t wait. Pity the category manager at Indigo that draws the short straw.
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