Mark Steyn: More Attention than a Knickerless Britney Spears
Dan Gardner envies Mark Steyn. He said so in a recent piece in the Ottawa Citizen. You see Steyn is a master at the craft of controversy. Controversy sells books. Gardner wishes his book would sell. To quote him…
In my most secret dreams, Heather Reisman wears black leather chaps and inflicts a little of that boycott action on me. Don’t stop, Heather. Don’t stop.
Dan, I am blushing.
For those not in the know, Gardner gives a very cogent run down of what happened when Steyn’s book hit the shelves last year…
When America Alone was originally released, Chapters sold out its initial order and thus had none in stock while the chain waited for another shipment from Steyn’s publisher. All very routine but Steyn took to the pages of Maclean’s to accuse Chapters and its president, Heather Reisman, of “boycotting” his book. Chapters denied it.
Then a whole whack of copies came in. The buyer for that book category was let go. Heather hosted Steyn at the flagship bookstore. Steyn is now being sued for the content of his book. Put a tent over that circus!
I am simply glad to see someone out Steyn for his shenanigans. He is a true master of show. Indigo under bought Steyn’s book. He knew that and used it to his advantage.
The good folks at Indigo should not have been blamed — in Macleans or otherwise.
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