Monique Trottier’s BEC presentation “Websites: Investment or Expense?”
The Book Expo Canada session called Another Country: Creative Borders, Globalism and the Age of Collaboration saw Monique Trottier of Boxcar Marketing offer advice on author websites. Here are some of her thoughts…
- We can turn our websites from expenses into investments.
- We can treat our website like a top sales and marketing person.
- We can demand and measure performance if we put the tools in place to do so.
- We can acknowledge that the media landscape has changed and that our customers are using the internet to connect to each other, to find recommendations, to research, to discover, to share, and that if we want to get more attention, we need to understand how these tools work.
- We can invest people, time and money into tools that help us accomplish the above goals.
Monique has posted her presentation notes on the Boxcar site. The feedback has been positive. I wish I could have been there. Great job Monique.
Sean Howard’s presentation from the same session is available on Slideshare.
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