Comments on: Random House Is Ready To Say Goodbye To Everybody Else, But Is Everybody Else Ready To Say Goodbye To Random House? http://indexmb.com/random-house-is-ready-to-say-goodbye-to-everybody-else-but-is-everybody-else-ready-to-say-goodbye-to-random-house/ Ideas on Publishing Books in Canada (and other attempts to write good) Fri, 19 Mar 2010 13:50:33 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Ehren Cheung http://indexmb.com/random-house-is-ready-to-say-goodbye-to-everybody-else-but-is-everybody-else-ready-to-say-goodbye-to-random-house/comment-page-1/#comment-2770 Ehren Cheung Sat, 22 Nov 2008 19:41:21 +0000 http://indexmb.com/?p=896#comment-2770 I think BEC is a publisher's huge investment of time and resources that would likely be better spent over a longer period of time. Rather than trying to use BEC as a dumping ground (and having all staff run around like mad to prepare for it) -- it'd be much better to have a couple of people focusing enhancing relationships with booksellers -- not developing relationships mind you (that's what sales reps do) ... enhancing or building upon them. There are so many things that publishers could do online with booksellers if a person could dedicate the time to it. The challenge is that this would require Canadian publishers to drop the shotgun approach to marketing and publicity. I think BEC is a publisher’s huge investment of time and resources that would likely be better spent over a longer period of time. Rather than trying to use BEC as a dumping ground (and having all staff run around like mad to prepare for it) — it’d be much better to have a couple of people focusing enhancing relationships with booksellers — not developing relationships mind you (that’s what sales reps do) … enhancing or building upon them.

There are so many things that publishers could do online with booksellers if a person could dedicate the time to it. The challenge is that this would require Canadian publishers to drop the shotgun approach to marketing and publicity.

]]>