ReBrand at Shortcovers Imminent? KoboBooks.com?
So the shortcovers app is awol in the apps store. Apple could be rapping Indigo’s knuckles for being naughty this Christmas but it is more likely they are setting up for a rebrand.
Indigo has 100 odd internet domains registered at any given time. On December 7, Dan Galperin at Shortcovers registered twenty more — 15 of which domaintools.com tells me starts with “K”.
A whois search for kobo.com goes nowhere, but kobobooks.com reveals it was registered by Shortcovers.

Interesting timing on this change. Interesting possible of choice of a new brand. Possibily inviting confusion with Koodoo? We’ll see.


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