The KoboReader arrived in stores yesterday. There wasn’t a ton of fan fair at the store I went to. The in-store kiosks had extensive material on the new device and the store manager was walking around with the device in hand. I was expecting a few units to be on display like at a cell [...]
So yesterday I speculated that Shortcovers was rebranding as Kobobooks. The timing, among other things, is weird about this. But hey sometimes you have to move when Steve Jobs says you can move. A quick search in the Canadian trademark database (thanks N.) reveals that KOBO is indeed the name they are going with but [...]