Jeff Dachis really got my attention with his presentation at IDEA2009. I posted an intro to it. Now Jeff’s colleague has published an official definition of ‘social business design‘ at dachisgroup.com. One axis of the definition touches on improved engagement with customers, employees, and business partners. In plain language that means treating a customer like [...]
I am a little slow. I am fine with that. I can catch up quickly. When I first learned about email marketing I was like “Really? Who would sign up for that?” I didn’t get it. When I first learned about search engine optimization I was like “Cool.” But my company didn’t control its own [...]