I am really keen to see how publishers are updating their websites now that we are well into the web 2.0 swell. A tricky point is whether to sell direct. I am for it. But regardless of whether a publisher is ready for that step, they should still put the reader first in their site [...]
I find myself scratching my head when I see marketing agencies/gurus without basic title tags on their own websites. That is why I thought the below was a breath of fresh air. Imagine the publisher equivalent — accepting that imprints mean little — completely foregrounding their authors and their authors’ work.
Ad agency unveils newest digital [...]