INDEX // mb Ideas on Publishing Books in Canada (and other attempts to write good)

I guess times have changed since ’99, but still it seems an odd thing for there to be an outcry about: a newspaper’s entire revenue model is based on ads, as much online as in paper.

And my guess is that the Globe is banking on a nicely reciprocal arrangement: more people buying from Amazon, more money for the Globe.

It is a business after all…

Posted by Hugh McGuire on 9 November 2008 @ 3pm

It implies something that’s both more and less reciprocal. While the Globe gets paid more if readers buy from Amazon, these affiliate programs usually involve very little activity from the retailer, other than rubber-stamping the application, providing the keys to the widgets, and cutting the cheques.

I wasn’t in the thick of things back in 1999, but in those days the deal with Chapters was probably much more of a formal partnership.

Posted by Jack Illingworth on 17 November 2008 @ 8am

[...] or Indigo’s Reader Community. Be user-friendly and link out in general. And don’t let the Amazon partnership get in the [...]

Posted by Globe and Mail Books: Show Me The Awesome….Reviews | INDEX // mb on 2 January 2009 @ 1am

[...] launch. Hopefully all reviews will eventually get links. Praying those links aren’t paid. The Amazon ads are no where in [...]

Posted by Globe Books is Live At GlobeandMail.com | INDEX // mb on 10 January 2009 @ 2am