INDEX // mb Ideas on Publishing Books in Canada (and other attempts to write good)

The New Bridge Between Artist and Consumer

I just saw this post about Topspin Media on TechCrunch and it got me thinking about the new breed of book publisher. Topspin is essentially a distribution company for unsigned musicians — or more accurately musicians that choose not to be ’signed’.

Ingram and Amazon are falling over each other to fill the digital distribution space in publishing, but a smaller company that puts artist relations up front could easily eat their lunch. Size is no longer an advantage.

I am dying to know how Topspin makes money. Or how they plan to.

With 3 editors, 5 marketers, and 10 supporting techs you could do good business in book publishing if there was a large enough market for ebooks. My question would be how would you know when ‘large enough’ is large enough?


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