Twitter and Jon Evans’ Invisible Armies
I am trying to get my head around how a brand can have a successful presence on Twitter. I think it is probably best to have a spokesperson tweet on behalf of a brand, rather than the brand itself twittering.
I am not sure about that, but that is my position for now.
Harpercollins Canada, Simon, and Penguin are all giving it a shot with mixed results.
I did see this announcement in Harper’s feed. They are offering Jon Evans’ Invisible Armies for free – for a limited time. This book looks really cool.
Unfortunately, Harper’s browse inside feature is next to unusable on my EEEPC. The reader doesn’t scale to my smaller screen. Bummer.
It is nice to see the effort though. I am now on the look-out for Evan’s book.
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