Websites: If Publishers Put Their Authors First
I find myself scratching my head when I see marketing agencies/gurus without basic title tags on their own websites. That is why I thought the below was a breath of fresh air. Imagine the publisher equivalent — accepting that imprints mean little — completely foregrounding their authors and their authors’ work.
Ad agency unveils newest digital work: its own website: While most agencies try to do the occasional redesign of their website to show their web graphics literacy, independent Boston shop Modernista has taken a different approach to demonstrating its web bona fides for its seventh site alteration. Instead of flashy art direction, seven-year-old Modernista’s site is now all about the links: typing in Modernista.com redirects to its Wikipedia entry - and Wikipedia isn’t happy; the non-profit site has posted a warning and asked Modernista “to cease this use of our website.” Additionally links for items like “work” takes you to Modernista’s TV reel on YouTube; its print samples are on Flickr and digital executions are on Del.icio.us; “n3wz” is delivered via Google (NSDQ: GOOG) News, and a “contact” section lets users get in touch via AIM or Skype.
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