Comments on: Why Book Publishers Should Twitter http://indexmb.com/why-book-publishers-should-twitter/ Ideas on Publishing Books in Canada (and other attempts to write good) Wed, 10 Mar 2010 03:15:02 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Gretchen Goldsmith, President/CEO, Rose Publishing http://indexmb.com/why-book-publishers-should-twitter/comment-page-1/#comment-4801 Gretchen Goldsmith, President/CEO, Rose Publishing Wed, 14 Jan 2009 15:32:56 +0000 http://indexmb.com/?p=360#comment-4801 How do you convince your boss that Twittering is worthwhile. NUMBERS. I don’t mean number of followers, I mean number of sales specifically tracked to your tweets. How do you do that? You can track only those clicks that go to a website you have authorization to analyze using something such as Google Analytics. Set up your tracking so that every tweet is followed through to the dollar value of the sale. I’ve been in the advertising business many years. It is a mistake to automatically think that Twitter is going to give you 100’s or 1000’s of followers who breathlessly watch every move you make and buy everything you recommend. It doesn’t happen in radio and it doesn’t happen on Twitter. How do you convince your boss that Twittering is worthwhile. NUMBERS. I don’t mean number of followers, I mean number of sales specifically tracked to your tweets.

How do you do that?
You can track only those clicks that go to a website you have authorization to analyze using something such as Google Analytics. Set up your tracking so that every tweet is followed through to the dollar value of the sale.

I’ve been in the advertising business many years. It is a mistake to automatically think that Twitter is going to give you 100’s or 1000’s of followers who breathlessly watch every move you make and buy everything you recommend. It doesn’t happen in radio and it doesn’t happen on Twitter.

]]> By: Chris Webb http://indexmb.com/why-book-publishers-should-twitter/comment-page-1/#comment-2858 Chris Webb Mon, 24 Nov 2008 20:55:59 +0000 http://indexmb.com/?p=360#comment-2858 There are many of us out here. You can follow me @chriswebb There are many of us out here. You can follow me @chriswebb

]]> By: Should you be using Twitter? « Magazines Online http://indexmb.com/why-book-publishers-should-twitter/comment-page-1/#comment-1015 Should you be using Twitter? « Magazines Online Tue, 09 Sep 2008 12:19:10 +0000 http://indexmb.com/?p=360#comment-1015 [...] it’s worth considering. Here’s an article (passed on by Corinna at Dream Job TK) about why book publishers should be using Twitter – and I think it’s relevant to any brand. Twitter is great at driving attention. The [...] [...] it’s worth considering. Here’s an article (passed on by Corinna at Dream Job TK) about why book publishers should be using Twitter – and I think it’s relevant to any brand. Twitter is great at driving attention. The [...]

]]> By: La Feuille » Archive du blog » Twitter pour les éditeurs ? http://indexmb.com/why-book-publishers-should-twitter/comment-page-1/#comment-961 La Feuille » Archive du blog » Twitter pour les éditeurs ? Fri, 05 Sep 2008 14:57:17 +0000 http://indexmb.com/?p=360#comment-961 [...] Pisani et le Read/Write Web ont compilés des expériences d’écritures via Twitter. IndexMB propose aussi que les éditeurs s’en servent et donne quelques bons conseils. Voir les gazouillis de Penguin ou HarperCollins [...] [...] Pisani et le Read/Write Web ont compilés des expériences d’écritures via Twitter. IndexMB propose aussi que les éditeurs s’en servent et donne quelques bons conseils. Voir les gazouillis de Penguin ou HarperCollins [...]

]]> By: Ehren Cheung http://indexmb.com/why-book-publishers-should-twitter/comment-page-1/#comment-938 Ehren Cheung Thu, 04 Sep 2008 16:55:02 +0000 http://indexmb.com/?p=360#comment-938 I think what you're saying is true, and I'd add that with twitter you can listen to many voices and hear what they are saying about you or even topics that are related to your books. What better way is there to introduce your book? I absolutely agree -- publishers who have yet to properly get into online marketing should hire Erin! :) I think what you’re saying is true, and I’d add that with twitter you can listen to many voices and hear what they are saying about you or even topics that are related to your books. What better way is there to introduce your book?

I absolutely agree — publishers who have yet to properly get into online marketing should hire Erin! :)

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