Why No Kindle In Canada: Ever Heard of Jasper Wireless?
Update 2: The sale of the International (Canadian) version of Amazon Kindle was announced on Nov. 17/09. See my post about that announcement.
Update 1: The new International version of the Kindle is out and Canada still gets the shaft. I have more speculation as to why in a new post.
Amazon released an upgrade for their Kindle reader last week. Bezos’ brother-in-law designed it. Stephen King was there. He hasn’t had a bestseller in 15 years but still. (I submit a corollary to Godwin’s Law: as any future-of-publishing discussion grows longer, the probability someone from the publishing establishment mentioning Stephen King approaches one.)
But still no news of when Kindle will arrive in Canada. Arghh!
There are problems for sure. We are a small market and the territorial rights for Canada would be a pain (but not a terribly difficult problem to solve).
No. The biggest barrier is likely the whispernet wireless technology that allows Kindle owners to download books over the air. Amazon needs a Canadian mobile carrier to be on board before they can launch.
If you were one of those Canadians that salivated over the iPhone while Rogers and Apple dickered for a year over a carrier agreement, you may be tempted to think similar baroque contract negotiations are holding back Amazon from launching here.
Its more complicated than that.
Bell and Telus are desperate for customers. Witness their massive advertising campaigns this past holiday. Rogers, the only iPhone carrier in Canada, didn’t advertise at all. So I am sure both Bell or Telus would be receptive to any agreement that funneled money their way. But I bet Amazon hasn’t approached either of them yet.
The real problem is a company called Jasper Wireless. Actually the problem is Jasper Wireless’ business model.
If you don’t know, the Kindle uses a evdo modem that works on Sprint’s cell network in the US. Most people think Amazon contracted directly with Sprint. They didn’t. They signed up with one of Sprint’s MVNO’s — Jasper. Jasper was a new company at the time and I am willing to bet that Amazon’s contract with Jasper is exclusive. For the Kindle to grow, Jasper has to grow. And the MVNO market is dead everywhere but in the US and Jasper’s specialty — machine-to-machine cellular — has yet to explode like I bet they were hoping. Launch with the Kindle then expand to smart vending machines and toasters.
I am speculating that the Kindle won’t come to Canada or the UK until Jasper can find other revenue sources in those countries. If that doesn’t happen quickly then Amazon needs to find other wireless providers that have the specialized know-how that Jasper has. To the best of my knowledge at time of writing, there aren’t any.
If you see a networked toaster at The Bay, buy it. That might get us our ebook fix faster.
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