Wiley’s Christine Dunn at Book Business Mag
Christine Dunn, the head of marketing for Wiley’s European efforts, is interviewed at Book Business Magazine.
We’ve probably done more than 100 videos, and one of our more recent [videos] had more than 26,000 views on YouTube, so we’re excited about that. When you think about the impact of that versus a flyer or postcard or something, the costs are relatively the same, if not cheaper, so we’ve seen this as a good business decision as well—to migrate more ads online.
Is 26k views a lot? I wish they would have linked to some examples.
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